A new survey from RISI, a trade organization representing the forest products industry, predicts that total demand for paper for magazines and newspapers will drop 12-21% by 2015, because of the rise
of tablet-style computers and e-readers, and 40%-50% by 2030. While this is obviously bad news for print advertising, it also contains a ray of hope for publishers who have moved swiftly over
the last couple years to get digital versions of their products on to tablets.
