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Is Food Fastest Way To App Users' Hearts?

Do we really need another restaurant-discovery app for the iPhone? Forkly -- a new restaurant-discovery app the iPhone -- thinks so, and ReadWriteWeb agrees. Not only does Forkly recommend restaurants, it also suggests specific dishes based on a user's individual taste. "Built by former leaders of location-based social network Brightkite, Forkly has been talked about in the tech press for almost a year but it just launched quietly tonight," ReadWriteWeb explains.

"It looks a lot like FoodSpotting, but with more and better social hooks: influencer scores, embeddable widgets for food bloggers and a prominent news feed of food photos from your friends." On the backend, Forkly offers restaurant owners analytics and loyalty rewards sort of little like Foursquare, along with special features like customizable menus.

Brand promotion has also been baked into the equation, ReadWriteWeb notes. Regarding Forkly's "Cold Start," it adds: "Tight Twitter integration is one part of" solving that problem.

Read the whole story at ReadWriteWeb »

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