GM Launching $4 Billion Global Media Review
- by Steve McClellan @mp_mcclellan, August 23, 2011
The car marker spends more than $4 billion in ads worldwide and close to $3 billion in the U.S.
It's the first Consolidation review the auto giant has conducted since 2005, when Publicis Group's Starcom MediaVest Group, the current incumbent, beat Interpublic's MediaWorks, the buying incumbent at the time.
