- PPC Hero, Wednesday, August 24, 2011 11:56 AM
Looking at enhanced cost per clicks in AdWords, Jessica Niver explains how to gain and use metrics from the platform so Google doesn't take the campaign's entire budget without giving back enough
return for the investment. She directs us to the Conversion Optimizer tool to explain why campaigns must reach a certain threshold before marketers can use it, and suggests that the more consistent
and historical conversion data the campaign provides, the better this tool will perform.
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