Events are scheduled to begin as early as 10:00 pm on Sunday, and the Grapevine, Tex.-based retailer is inviting fans to wear team colors and come to stores to play pre-game warm-up challenges that include first-to-play Madden NFL 12 kiosks, ultimate fan contests, and instore tournaments.
To encourage people to pre-order, it says it will offer a bonus gift of the 2011 All-Star teams from the NFC and AFC. And gamers who participate in the chain's rewards programs will also get a Madden Ultimate Team Aaron Rodgers card, which captures his MVP performance from Super Bowl XLV