Search marketers that are thinking about tying campaigns into daily deal coupon specials may want to take a look at the most recent numbers from Experian Hitwise. While the stats do not include mobile
or application-specific traffic, the analyst firm numbers suggest that this summer, Groupon traffic fell nearly 50% since its peak in the second week of June 2011, compared with Living Social's 27%
climb, according to Bill Tancer. He tells us about the overall traffic to daily deal sites and explains the results.
Read the whole story at Experian Hitwise »