Bolthouse Farms Names goodness Mfg. AOR

  • August 30, 2011
goodness Mfg. has been named agency of record for Bolthouse Farms, the largest producer of baby carrots and premium juice beverages in North America. It will handle consolidated advertising of all Bolthouse consumer products. The agency will begin work on a fully integrated brand campaign, including digital executions, social media and experiential tp extend Bolthouse Farms' successful "Eat 'Em Like Junk Food" campaign and develop new marketing concepts. The agency has also picked up recent new business wins for Toshiba Consumer Electronics and Computers,, ING Direct and El Pollo Loco.

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