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Funneling Google Analytics

Analyzing metrics on a Web site means determining the channels that contribute to conversions. Thom Craver tells us that Google Analytics now allows marketers to identify when multiple channels contribute to a specific goal. The tool, Multi-Channel Funnels, allows marketers to identify campaigns, sources, or channels that contributed to a visitor's "multi-visit" conversion. He tells us how the tool works, and the potential outcomes that marketers can expect.

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