Analyzing metrics on a Web site means determining the channels that contribute to conversions. Thom Craver tells us that Google Analytics now allows marketers to identify when multiple channels
contribute to a specific goal. The tool, Multi-Channel Funnels, allows marketers to identify campaigns, sources, or channels that contributed to a visitor's "multi-visit" conversion. He tells us how
the tool works, and the potential outcomes that marketers can expect.
Read the whole story at Search Engine Watch »