- PPC Hero, Thursday, September 1, 2011 2:55 PM
Kayla Kurtz serves up five tips to improve quality score in paid-search campaigns, complementing the recently released guide. Creating tightly themed keyword groups, using targeted and specialized ad
copy, and placing the keyword on the landing page are a few of the top tips she suggests in this week's video. The series, published on Wednesday, covers a variety of paid-search topics.
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