Marketers managing "high-speed" and "high-volume" campaigns, or looking to get a job at a large search agency, might find the tips from Justin Freid helpful. He explains how to monitor account
performance and identify offline factors that might influence campaign conversion performance. Since testing campaigns can become incredibly time-consuming, he also suggests developing a standard ad
testing procedure so the task doesn't eat into other aspects of running accounts.
Read the whole story at Search Engine Journal »
