- Ad Age, Thursday, September 1, 2011 4:15 PM
Though CBS just announced it was joining Hulu's new subscription-only service in Japan, its embrace of Hulu is still tentative, writes Brian Steinberg.
CBS is only turning over certain older
content for use, as part of "the practice of 'windowing,' or making very specific deals for the distribution of select types of content based on the content's position in its life cycle."
Read the whole story at Ad Age »