Kraft Foods has shifted media planning duties on its Mac N' Cheese portfolio of brands to New York-based independent agency Horizon Media, without a review, per sources. The client spends an estimated
$30 million annually on the brands. The incumbent on the planning account was Publicis Groupe's MediaVest, which handles a majority of the client's media business. Sources said it will retain buying
and multicultural planning responsibilities on the Mac N' Cheese assignment. The reason for the shift wasn't immediately clear. The agencies either didn't respond for comment or referred inquiries to
the client. A client rep didn't immediately respond to an email seeking comment.