Edun, Ali Hewson and Bono's fashion label is promoting men's wear with a digital-only advertising campaign featuring both well-known men who are "Edun Pioneers" and men doing charitable work or
pioneering new ideas in areas like food or business. They include Marcus Samuelsson, the owner of the Red Rooster restaurant in Harlem, N.Y.; Sean Carasso, the founder of Falling Whistles, a nonprofit
organization that promotes peace in the Congo; and Blake Mycoskie, the founder of TOMS shoes.
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