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Supporters Of Food Marketing Guidelines Fighting Back

  • Adweek, Thursday, September 8, 2011 9:30 AM
Proponents of the federal government's proposed voluntary guidelines on marketing food to children are lining up against the food and beverage industry in support of proposed federal guidelines that would make food, beverage, and restaurant companies either modify product formulations or cut out all marketing aimed at children under 18 of products that don't meet certain nutrition standards.

The Food Marketing Workgroup, a coalition of 95 organizations aimed at improving nutrition and ending obesity among the nation's children, is concentrating on the Democratic-controlled Senate. The group wants to counter language inserted into House Appropriations bills that would cut off funding for the program.

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