MRI: App Downloads Don't Equal Usage

Increased tablet app downloads do not necessarily result in greater consumer app usage, according to new research released this afternoon by from Gfk MRI's iPanel

Among the iPanel respondents who own a tablet and have downloaded between one and nine apps on their device, 95% said they regularly use those apps.

In contrast, only 37% of owners who have 10 or more apps on their device regularly use this many apps, while only 16% who have 20 or more apps on their device regularly use this many.

The research also shows that 66% of the apps that tablet owners downloaded in the last 30 days were free, while 34% were paid.

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