• by Sarah Mahoney  @mahoney_sarah, September 8, 2011

President Obama isn't the only one with unemployment on his mind: A new study from Boston Consulting Group reports that women are more worried about jobs and the economy than at the height of the recession.

Some 57% of the women included in the survey say managing household finances is their biggest concern; when asked the same question two years ago, they were most worried about not having enough time. And compared to men, women are 21% more likely to feel anxious about the future, and 44% more likely to feel a great deal of stress in their lives. "The anxiety among women is unprecedented," Michael J. Silverstein, senior partner at The Boston Consulting Group and coauthor of "Women Want More," tells Marketing Daily. "Women are upset about a lot of things, including the way the government works and all the failed programs. Unemployment is a bigger problem among men, who have lost about 85% of the jobs, but if women are married, it makes them worried about the family's finances. And if they're single, it means unemployed men are ineligible. They have a lot of anxiety and resentment and they really feel like no one is listening."

That includes marketers, especially those in the life insurance, investing and banking, "the top three categories women mention as not doing a good job of reaching out to them," he says.