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Christmas In September For Print Ads

The restaurateur David Chang is featured in a campaign for Uniqlo as the retailer expands. With the economy hobbled, the holiday shopping season may be rough. But marketers are rolling out ads now for December. Recently, retail chains reported better sales for August than had been expected. And the September issue of Real Simple magazine has advertisements from retailers like Eileen Fisher, Gap Kids, Lord & Taylor, Nordstrom, J.C. Penney and Zappos.com.

"We are optimistic," said Ellis Verdi, president and co-founder of DeVito/Verdi, because whatever economic conditions may be, these women "are not going to bum around in schleppy clothes."

Read the whole story at The New York Times »

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