Seeking to become the prime source of data for new media, Nielsen will release a new kind of report, a 30,000-foot view of social media. "State of the Media: The Social Media Report" says social media
account for 22.5% of the time that Americans spend online, compared to 9.8% for online games and 7.6% for e-mail.
The social media brand that Americans spend the most time with by an
enormous margin is Facebook. During May, Americans spent 53.5 billion minutes on Facebook.com, up 6% from 50.6 billion minutes in May 2010. In the long tail behind Facebook that month was Blogger, at
723.8 million minutes; Tumblr, at 623.5 million minutes; Twitter, at 565.2 million minutes; and LinkedIn, at 325.7 million minutes.
Read the whole story at New York Times Media Decoder »