GroupM's Maxus unit this morning said it is opening new offices in Los Angeles, Toronto and Mexico City to help service existing clients, as well as some new account wins.
Maxus, which is a
sister media services network to MEC, MediaCom and Mindshare, specifically cited its recent win of the Universal Studios portion of the NBCUniversal account, as the reason for opening in L.A.
Maxus said the office would be staffed with 20 people, effective Oct. 1, and would be headed by Pamela Haupert Sullivan, who has been named managing director of the Los Angeles office, joining from
DDB Entertainment, where she oversaw the Universal Pictures, Universal Studios Home Entertainment, Universal Studios Hollywood and Universal Studios City Walk Hollywood accounts.