Bing will help CW launch its fall season in a cross-promotional effort that includes roughly 50 different Bing-sponsored commercials featuring cast and crew from CW series discussing upcoming
episodes; and by sponsoring the slogan "TV to Bing About" (a play on the CW slogan "TV To Talk About"), which will be appear next to the CW "bug" logo onscreen.
These moves are part of a
trend, as "TV networks find they have to work harder to get the word out about their new and returning programs... but also as some TV ad-sales executives believe marketers are pressing more
forcefully for special on-screen promotional pieces and less so for weaving products into programs," writes Brian Steinberg.
Read the whole story at Advertising Age »