Hyundai Motor America is keeping its "Big Voice in Big Places" strategy going with a new program around college football. The program with 15 universities starts with Hyundai getting presenting
sponsorship of "Thursday Night College Football Live" on ESPN for this season's inaugural Thursday game featuring Louisiana State University and Mississippi State.
At football games at the
fifteen colleges Hyundai will get on-site sponsorship, marketing, media and hospitality opportunities. The automaker will ad nine more schools to its sponsorship roster next year, per a release.
Hyundai says it will have 64 experiential on-site displays print, online and local media support, and in-game advertising during 13 featured games across ABC's family of networks including ESPN
and ESPN2.