- Did It, Thursday, September 15, 2011 1:50 PM
Chris Bell analyzes Google's foray into social. He believes Google's +1 button gives the search giant information on segments, tell us how Google+ and the circles in the platform play a role, and what
it all means for marketers and advertisers. Best of all, he writes, it provides a "richer bucket" of data, making it more difficult for publishers to "game" the ad system.
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