Around the Net

Snickers Taps Former Dallas Cowboys Player For New Ads

Snickers, which has used such celebs as Betty White, Roseanne Barr and Joe Pesci in ads, now has former Dallas Cowboys tackle Leon Lett in a campaign where people are asked to forgive Lett for a classic mistake, which occurred on Thanksgiving Day in 1993 and cost the Cowboys a win against the Miami Dolphins.

If 25,000 people indicate at a dedicated Web site that they do forgive him, Snickers, an official partner of the NFL, said it would honor him during this year's rematch between the Cowboys and Miami Dolphins on Thanksgiving Day.

Read the whole story at The Big Lead »

Next story loading loading..