Ally Bank is launching an ad campaign centering on the concept of "people sense" -- which is doing what is right for customers because it also makes good business sense.
TV, which breaks Sept.
19 at 9 p.m., includes the tagline "No nonsense. Just people sense." The campaign also includes radio, print, digital and outdoor advertising.
Since launching the Ally Bank brand in 2009, the
online-only financial services company has tried to offer customers industry-leading features and service and this ad campaign illustrates that philosophy, says Sanjay Gupta, chief marketing officer
of Ally Financial Inc.
In July, Ally Bank launched several new products and services including its debit rewards program, Ally Perks; a person-to-person payment service, Popmoney; a 4-year
term of its popular Raise Your Rate CD and a suite of IRA products. --Tanya Irwin