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How To Make Over Paid-Search Ads

  • ClickZ, Friday, September 23, 2011 11:28 AM
For marketers with a few too many older ads in page search platforms sitting dormant, Lisa Raehsler shares some best practices to make over those stale and outdated ad campaigns. Among a series of changes, she suggests adding a product benefit, such as 10% off, and an updated call to action to give the old ad new life.

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