It’s the first day of OMMA Global –- the first half-hour, really -- and MC Matt Straz, CEO of Namely, is talking about the Web; his belief that it could actually be even more hyped than it
already is; and his bold prediction that the Web’s next phase (for marketers in particular) will be all about blending the advertising and “content” experience. Forget about
channels, says Straz. “What really matters now … is what you’re saying … and who you’re saying it to.” (Just call it "hyperconnectivity" -- this OMMA Global's
theme.) What was once basically a red and white Web experience -- with ads on one side and content on the other -- will soon be totally blended. Indeed, it's no mistake, Straz says, that the Web is
already dominated by sites -- Facebook, Twitter, etc. -- that are pretty thoroughly blended.
