• by Joe Mandese  @mp_joemandese, September 26, 2011

Running through various Wikia user stats, Wales cut to their penetration of smart phone users. The stat under that banner, simply said, "yes." So Wales asked Wikia's stats team to explain that number.

"'Yes' is not a stat," he said. "The answer is they all have smartphones. 100%."

Wales also sought to differentiate Wikia from some other Web-based-media-come-latelys, especially Demand Media, which Wales said "pays people to write content, but they pay them very badly." As a result, Wales charged that Demand Media's content is mercenary, and not derived from user passions the way Wikia's users are. He said that unlike Demand Media's contributors, Wikia's users are driven solely by their interest in the subject, and not things like how their articles will rank in SEO and keyword serach.