Wake up, marketers! It's the fourth quarter, which brings new opportunities to leverage Wikipedia's rich and various communities for your benfit! So said Jimmy Wales, Chairman Emeritus, Wikimedia
Foundation and Wikia, to conclude his morning keynote at OMMA Global. We're, "pushing on ability to target," Wales said, continuing on with his quick elevator pitch. "We see the ways the community
interacts." If a marketer wants to reach the really super geeky, super influencers, for example, there's one message for them, explains Wales. If you're trying to reach you Mom, there's obviously
another message for that. "We trying to do more about targeting," Wales sums up.
