Wake up, marketers! It’s the fourth quarter, which brings new opportunities to leverage Wikia’s rich and various communities (not to be confused with Wikipedia’s) for your benefit!
So said Jimmy Wales -- Chairman Emeritus, Wikimedia Foundation and its ad-friendly arm Wikia -- to conclude his morning keynote at OMMA Global. We’re “pushing on the ability to
target,” Wales said, continuing his quick elevator pitch. “We see the ways the community interacts.” If a marketer wants to reach the really super geeky, super influencers, for
example, there’s one message for them, explains Wales. If you’re trying to reach Moms, there’s most certaily another message for that. “We trying to do more about
targeting,” Wales sums up. Why does Wikia even exist? Partially as an experiment (a successful experiment if you ask Wales) to see whether Wikipedia's passionate content-generating communities
could be combined with a more commercial, ad-supported aspect.
