Commentary

Wilson: It's All About Native Ad Monetization

Fred Wilson is big on native monetization systems. Picking up the theme that the banner is a bygone ad format, the Union Square Ventures founder points to the development of ad systems in recent years that have been tailored to the kind of Web service or content they're on. That means search ads on Google, "Likes" on Facebook and promoted tweets on Twitter. Because these formats are specifically built to fit with the functionality of their sites, they deliver higher performance than traditional display ads.

And things are only going to get more fragmented and more challenging for marketers. Now if you want to be a online marketer, you need to operate like you're in a Nasa control room," he said. The light at the end of the tunnel is that you'll be able to drive higher performance than advertising dating back to the early days of the Web. Wilson, of course,  noted his firm is an investor in some of the companies he mentioned, including Foursquare.

2 comments about "Wilson: It's All About Native Ad Monetization".
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  1. Joe Doran from Whidbey Venture Group, September 27, 2011 at 1:55 p.m.

    Huge believer in what Fred calls Native Monetization. I would go farther to say that the new mantra of the marketer is that Content is the Ad. There is tremendous potential with this type of marketing but also challenges. We wrote a blog post about the opportunities and challenges here. http://blog.livetout.com/post/10731982591/native-monetization-the-content-is-the-ad-and-what

  2. Joe Doran from Whidbey Venture Group, September 27, 2011 at 1:56 p.m.

    Huge believer in what Fred calls Native Monetization. I would go farther to say that the new mantra of the marketer is that Content is the Ad. There is tremendous potential with this type of marketing but also challenges. We wrote a blog post about the challenges and opportunities here. http://blog.livetout.com/post/10731982591/native-monetization-the-content-is-the-ad-and-what

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Mark Walsh can be reached at walsh@mediapost.com

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