A bombshell from futurist Faith Popcorn: pornography is generating incredible interest on the Internet. Um, isn't that how the whole Internet thing got started? Popcorn brought up porn on a morning
panel focusing on the empowered consumer. Her broader point was that the hyperconnected-ness of the Internet has led to an unprecedented level of transparency for companies, which they have to be
mindful of in terms of marketing.
The ability to quickly look up the demographic make-up of a large company's board via a handheld device could make the difference between buying one of their
products or not for some people, according to Popcorn. So things like corporate social responsibility come more to the fore via the heightened ability to "get behind the scrim" powered by new
technologies. "The whole world is going to be about uber-transparency,' said Popcorn. For younger people, she warned this is leading to addiction, and, would you believe it, people looking at porno
online.