The ability to quickly look up the demographic make-up of a large company's board via a handheld device could make the difference between buying one of their products or not for some people, according to Popcorn. So things like corporate social responsibility come more to the fore via the heightened ability to "get behind the scrim" powered by new technologies. "The whole world is going to be about uber-transparency,' said Popcorn. For younger people, she warned this is leading to addiction, and, would you believe it, people looking at porno online.