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Can Apple Survive Sans Social Network?

Will all due respect to socially-overwhelmed consumers, Cult of Mac's Mike Elgan says Apple needs its own social network. Sure, many consumers think Google+ already pushes the envelope of social saturation, but Elgan insists that Apple can't keep its edge without a social strategy of its own. Why? With the debut of its vast content-sharing strategy, "Facebook is now more directly threatening to Apple's business model than Microsoft, Google and Sony combined," according to Elgan.

"In a single week, Facebook has become not just a competitor to Apple, but the Mother of All Apple Competitors." While not a forgone conclusion, "If social discovery of media is the future, then Apple needs to be there," Elgan adds. And, if anyone can beat Facebook at its own game, it's Apple, Elgan insists.



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