Is social media making individual editors obsolete? Well, MTV Networks doesn’t think so, and, according to its EVP of Digital Media Dermot McCormack, MTV is the most social brand online.
That’s why they recently brought back Matt Pinfield, host of MTV’s alternative music program 120 Minutes from 1995 to 1999. He curated content then, and -- albeit with more help from
social sharing platforms -- Pinfield is curating now. McCormack thinks Pinfield’s reemergence is a great example of a smart media company (again, MTV) repurposing old resources to new ends.
Still, what does Pinfield have that a million tweeters and Facebook “likers” don’t? In a word, “authority,” says McCormack. Make no mistake, authority still has a huge
role to play in media, McCormack says.
