Commentary

The New Wheel: Experts, Crowds, Algorithms

One of the things that I love about hearing the digital gurus inside big, old school media companies talk about how the world is changing is how they suggest that they've figured it all out, and that it coincidentally works well within their particular model.

Take the keynote MTV Networks executive vice president-digital media Dermot McCormack has just given. McCormack acknowledged that things have shifted dramatically from MTV's original days when all it needed was to put some content on the air and it could attract an audience.

McCormack said MTV Nets' new model could be viewed as a pie with three equal slices going to "experts," "crowds," and "algorithms."

"We think that's the new wheel," McCormack noted.

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