Commentary

Do You Sleep With Your iPad?

If you do, you're probably the reason why The New York Times' engagement is up. At least that's what New York Times Media Group Senior Vice President & Chief Advertising Officer Denise Warren just explained after asking for a show of hands to see how many nocturnal iPad users were in the room. (Quite a few, it seems.)
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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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