From tablets to smartphones, consumers bringing their devices to bed with them has created an entirely new daypart for publishers to sell advertisers. As a result, the behavior is directly responsible
for lifting engagement levels among New York Times readers, according to Denise Warren, SVP & Chief Advertising Officer at The New York Times Media Group. (Grateful for the lift, Warren made sure
to thank everyone at OMMA Global who admitted to consuming content in bed.) Also worth noting, The Times has found that tablet devices are more commonly being shared in households, compared to phones,
which family members tend to keep to themselves. Bigger picture, Warren readily admitted that evolving to new consumer demands -- and adjusting to new platforms -- hasn’t been easy. During her
presentation, she even noted readers’ confidence in The Times “eventually” offering apps that will compliment rather than distract from its content.
