• by Karl Greenberg , September 27, 2011

Kim Kadlec, WW VP of global marketing at J&J did something unusual: she talked about a lot of non-J&J brands as case studies to illustrate her eight golden rules of "netiquette." Lots of interesting programs.

Laura Krajecki, chief consumer officer at starcom mediavest. marketers thinking you can grow business by just getting people to buy stuff is old. now it's depending relationships. moving from media channel reality to one of experience. it's fundamentally about building relationship. that was the original idea of marketing going back to city square. human relationship

Sarah Power of Initiative: it's about taking a basic belief and and adress it with different technology. it's using tech to fulfill basic beliefs