• by Karl Greenberg , September 27, 2011

Joe: you are the best human beings to talk about how others think about brands. how fast is tech changing in terms of intelligence. AI is accelerating, and do you think at some point, we already for ten or fifteen years have automated how network tv buy happens. now there are optimizers that started 15 years ago. now so much media planning is automated. can we get to point that tech can target people better than people can.

Scott Neslund: it's still 50/50 business. We are at point where tech can target, but when you look at partnerships, you get more powerful engagement.

Laura Krajecki: we are focusing too much on channels. tech can automate that, but at the end of the day what is meaningful for your brand to trade on. art and science: yes, the science part can make it more efficient, but planning is around what the experience you want consumers to have, and that's the art, that's fundamental. I think it would be refreshing to go from these shiny objects toward what do people need, want, value. the machines buy it better and faster than we ever will, but you need human relationships to design that. more attention adn brain power should be on design of meaningful experiences and what really matters.