Commentary
Collaboration is Key
- by Karl Greenberg , Staff Writer, September 27, 2011
Scott Neslund: social marketing has allowed agencies to get closer to clients.
Kim Kadlec: along the lines of direct marketing model. you are never really done, it's 24/7 and we are starting to get used to that, but being flexible and nimble are critical as art trust and transparency. people on your team must be SWAT team, not monthly meeting relationship.
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.
