Commentary

You Have To Tell Stories

Barbara Lippert moderating a panel on "creatives in hyper connected space." a mouthful. Alan Schulman at U.Dig (and jazz guitarist), Mike Monello, Campfire CCO (produced Blair Witch) and Gaston Legorburu, CCO at Sapient Nitro talked about what the speed of media evolution is doing to agencies..

Lippert, now a cultural observer at Goodby Silverstein quotes Jeff Goodby: business has changed more in the last five years than in the last 25 years. "it's all being reformed as we speak," she said.

Gaston Legorburu of Sapient Ntiro asks if should even we use the term 'agency' any more. Mike Monello says thinking experientially means giving people a story to tell. "Everyone says content, but I think it's stories. how do you give people those stories.?

Next story loading loading..
About the Author

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Discover Our Publications