Macy's Inc. on Wednesday said its Macy's and Bloomingdale's stores will adopt radio frequency identification (RFID) technology on an accelerated timeline to manage item-level merchandise inventories.
The company expects by Q3 2012 to begin using RFID in all stores to count items regularly stocked and automatically resupplied as they get sold to customers. This represents about 30% of the company's
sales. It's not clear if the RFID technology will tie into advertising or search engine marketing efforts.
RFID, a wireless communications technology related to near field communciation
(NFC), is often used to improve manufacturing supply chains. Wal-Mart Stores began experimenting with the technology in the late 1990s.
