Video marketing company TubeMogul has entered into a
partnership with Accuen, Omnicom Media Group's year-old digital trading desk based
in Chicago. Accuen, which represents three of the top 10 global advertising brands, is using TubeMogul's demand-side platform to buy online video advertising in real-time and at scale.
The
agreement will initially cover the U.S., Australia and the U.K., with more markets to follow. TubeMogul earlier this relaunched its PlayTime video ad solution as a DSP allowing real-time bidding on
over 5 billion auctions per day across various formats, including pre-roll, in-banner, mobile and social media units. Most recently, it extended that capability to mobile through a partnership with
Nexage.