• by Karl Greenberg , September 29, 2011

Chrysler Group has extended its partnership with the Detroit Red Wings for the 2011-12 National Hockey League season. Chrysler Group says its in-arena presence at Joe Louis Arena will be "greatly enhanced" as part of this new agreement.

"Chrysler Group has been a tremendous partner for the Red Wings over the years and we're very pleased to be extending and expanding our relationship with them," says Olympia Entertainment President Tom Wilson. "Both of our brands have been a source of pride and inspiration for the people of Detroit and we look forward to continuing to be joint symbols of the city's resurgence moving forward."

The extension makes Ram the Official Truck of the Red Wings. And as title sponsors of the traditional Three Stars of the Game ceremony at JLA, Metro Detroit Ram dealers will present randomly-selected fans with autographed sticks upon the conclusion of the post-game ritual in 2011-12. At game intermissions, Chrysler will have rides in Ram trucks and Chrysler Group will also be presenting intermission promotions such as the Score-O showdown and other activities and contests.