Interpublic's Mediabrands division denied a story in Thursday's edition of
Online Media Daily
reporting that it has begun using Sydney, Australia-based Facilitate Digital's data-processing services as the primary workflow tool for buying digital media across all of its operating units.
Mediabrands said the agreement currently involves only flagship media networks Initiative and UM, and does not involved pure-play digital operations such as Reprise, Ansible, Cadreon or Geomentum.
Mediabrands also said it is not utilizing Facilitate in all markets outside North America on an exclusive basis.
