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Consumer Internet, Mobile Drive Media Spend

The latest forecast from Veronis Suhler Stevenson (VSS), issued Sept. 28, projects that targeted media will be the fastest-growing media sector in terms of total spending in 2011, due primarily to an uptick in consumer Internet, mobile services and branded entertainment.

The VSS forecast takes into account four revenue streams: advertising, marketing services, consumer end-user and institutional end-user.

The targeted media sector, which also encompasses direct marketing (including direct mail), outsourced custom publishing and b-to-b media, will grow 7.1% to $199.66 billion this year and 7.9% in the 2010-2015 period, according to the media-focused investment banking firm and forecaster.

Read the whole story at Direct Marketing News »

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