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Diageo Launches International Campaign For Johnnie Walker

Johnnie Walker is launching a new marketing campaign in Brazil, Bulgaria, Greece, Lebanon, Spain, Thailand and Vietnam. Creative includes an amazing 60-second spot, "Step Together" that Roald Dahl could have written, in which people live in an immense, grey crater in the Earth. One man finds a flower. Great spot.

There is also activity on Facebook. Consumers in markets chosen for the campaign will be invited to vote for one of three installations, covering art, business and technology. The winning installation in each country will be put on public display. Greece can definitely use a few cases of Johnnie Walker.

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