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New Ad Push For Chili's

A new ad for QSR chain Chili's has a romantic tone as 20-something office worker asks his coworker out on a date to the restaurant. When she responds it's the voice of blues singer John Lee Hooker singing, "I love that talk, when you talk like that, you knocks me out, right off of my feet." The effort, by Hill Holliday, Boston touts Chili's $20 dinner for two.

Chili's is revamping with new menu items, a new logo, and a restaurant redesign scheme in 61 of the 1,299 Chili's outlets in the Unites States. An additional 240 operate abroad.

Read the whole story at The New York Times »

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