In the wake of Amazon's Kindle Fire launch, Barnes & Noble Monday announced Target as the latest retailers to selling its Nook e-readers. Besides B&N and Target, the $139 Nook Simple Touch
Reader™ and the $249 Nook Color Reader's Tablet are distributed through Best Buy, Books-A-Million, Fred Meyer, Office Max, P.C. Richard & Sons, Radio Shack, Staples, and Walmart. Last week's
rollout of the $199 Kindle Fire, and a new family of Kindle e-readers starting at $79, puts B&N under more pressure than ever as the leading rival to Amazon in the e-reader space. Whether B&N
will make a round of price cuts to the Nook line in response remains to be seen.