Ted Ives looks at SEO through a psychological perspective by describing a book -- Ending the Management Illusion
-- that focuses on forecasts, which he believes remain a critical part of the
SEO process. What is the potential for a Web site, and what efforts contribute to and constitute a reasonable amount of time spent on SEO? With the author's permission, he has reproduced a table in
the book that illustrates behavioral bias, with an additional column that suggests how these biases are relevant to search.
Read the whole story at Coconut Headphones »