One of the things that makes Advertising Week a challenge is that there are so many parallel tracks, and it's easy to completely miss a really good conference or panel. I just showed up at the Reuters
building to catch a panel at noon on winning the marketing war, or something amorphous like that, but caught the tail end of a panel I really wish I hadn't missed on how to navigate the purchase
funnel. the panel had Delta Airlines' digital marketing guy, someone from L'Oreal, and other interesting folks. Ah well, one can't be everywhere at once.
But I did overhear a conversation at
the Times Center that made me feel better:
He: "I'm going up to the Crown Plaza for this panel.
She: "Wait, you'll miss that really important one here that's at the same time..."
He: Oh, gosh, that's right. ARGH.
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